From left: Logan Petrey (FOG board member), Xanna Prentice (Florida Farmers Market Association manager), Mario Torres (store team leader, Whole Foods Market), and David Vaina (FOG Education and Outreach Program director). / Contributed

Whole Foods Market has donated $96,309.51 to support the Florida Organic Growers’ Florida Farmers Market Association.

On July 26, 23 Whole Foods Market stores in Florida donated 5 percent of the day’s net sales to Florida Organic Growers (FOG). The funds will be used to expand the organization’s capacity to develop farmers markets across the state, especially in food-desert areas that critically need access to healthful food, including fresh fruits and vegetables.


“We are deeply grateful to Whole Foods Market for this generous donation and are honored to continue directly supporting Florida’s farmers markets and the communities they serve,” said Ray Chang, president of FOG’s Board of Directors. “A fundamental part of our mission is to connect the grower to the consumer, and with this funding, our capacity to increase access to healthy foods throughout the state is greatly expanded.”

The $96,309.51 will support FOG’s Florida Farmers Market Association (FLFMA), which was established to connect and develop farmers markets in every community in the Sunshine State. One of its key projects is the Food Insecurity Initiative, which actively works to support markets in accepting Supplemental Nutrition Assistance Program (SNAP) benefits by providing technical assistance, nutrition-education materials, and strategic guidance.

Whole Foods Market has long supported FOG, which will continue to collaborate with the public and private sectors to increase food security in Florida. The partnership is part of Whole Foods Market’s Community Giving Days, in which — on four designated days throughout the year — a total of 5 percent of the day’s net sales are donated to local nonprofit organizations.

In 2018-2019, Whole Foods Market will serve as the FLFMA’s Presenting Sponsor.

For more information about Florida Organic Growers, visit www.foginfo.org. FOG promotes organic agriculture, as well as healthful and just food systems, by informing producers, consumers, the media, institutions and governments about the benefits of organic and sustainable agriculture.

To learn more about Whole Foods Market, visit media.wfm.com.