Help the Marine Resources Council save the Indian River Lagoon on Giving Tuesday, Nov. 27. / Photo courtesy MRC

On Giving Tuesday — set for Nov. 27, 2018, this year — the Marine Resources Council will partner with Facebook and PayPal to offer an opportunity, through Facebook fundraising tools, to raise awareness and funding for MRC’s mission.

In support of #GivingTuesday, Facebook and PayPal will match up to $7 million in donations made on Facebook to eligible U.S.-based nonprofits such as the Marine Resources Council (MRC). Starting at 8 a.m. Nov. 27, Facebook and PayPal will match donations up to $250,000 per nonprofit and up to $20,000 per donor until the $7 million match runs out.

How Can You Help?

The mission of the MRC, based in Palm Bay, Fla., is “To improve water quality and to protect and restore the fish and wildlife resources of the Indian River Lagoon, coastal waters, inshore reefs and the watershed by advocating and using sound science, education and the involvement of the public at large,” its website says.

To help fund its environmental advocacy, the MRC is seeking supporters of this matching opportunity to help initiate and promote fundraisers through Facebook, and to invite friends to help create a viral wave of support for this crowdsourcing campaign to benefit MRC’s efforts to save the Indian River Lagoon.

Everyone with a Facebook account can create a fundraiser for MRC in support of this initiative.

If you are interested in creating a Facebook fundraiser in support of this matching opportunity, or if you would like to participate as a donor, please send the following email to [email protected]: “I want to help with Giving Tuesday as a (donor, fundraiser, or both a donor and a fundraiser).” Include contact information (name, address, phone number). The MRC will contact you with further event details and guidance.

This opportunity is time-sensitive. For further information about the Marine Resources Council, visit

To see an example of a Facebook fundraiser, click on MRC Board Member, Stephen Chalmer’s Birthday Fundraiser for MRC.